Why You Should Host Your Own Blog Outside of Empower Network

 

Should you host your own blog outside of Empower Network?

This is kinda funny…

For starters, I have a decent amount of posts on my Empower Network Blog.

You know the routine if you’re in Empower Network: Market Daily, Blog Daily, etc…

A lot of times before I create a post, I like to listen to audio, watch a video training, or do something that will get my “creative mind” flowing or so to speak.

One day I decided to Google the top earners in Empower Network to see what they like to blog about.

I just kind of went down the list of the leaderboard, entering a few names to see what Google would pull for me.

So when I checked the search results, true enough their names kept popping up all over the first page.

The problem was that it was other people’s Empower Network blogs posting about the top leaders rather than the leaders actually having content ranking themselves.

Now before you try to take my head off, there are a few that are posting great content on their Empower Network blogs like my sponsor Chris Record.

He has a lot of great blog content, and a lots of other cool stuff that I won’t be mentioning on this post.

Initially my reaction to this was “Ain’t this some s**t?”

But then I thought about it.

The reason they’re not blogging everyday is…

Because they DON’T HAVE TO.

If someone is making 5 or 6 figures a month and they have leadership status, then it really doesn’t matter if they blog daily or not because they are already drawing people in from their reputation alone.

Now this I can understand.

Unless someone really LOVES to blog on a daily basis, they probably are focused on different strategies outside of blogging, like social media traffic or even paid strategies.

Now if you’re in Empower Network already, I’m not saying that you don’t follow the 8 Core Commitments.

I’m just saying that if you’re building their Empower Network domain, you should be building your personal domain as well…

…and since blogging daily is one of the 8 Core Commitments, you won’t be deviating from what Dave Wood & Dave Sharpe are trying to teach you.

Host Your Own Personal Blog

There are two reasons I’m telling you why you should host your own blog outside of Empower Network’s blog:

1.  You never know when Google will decide that the Empower Network domain name has a lot of crappy content attached to it.  Don’t get me wrong, there are a lot of people that are blogging with Empower Network and are posting some amazing content on their blogs…

…but on the flipside, there are those that are just spamming the hell out of their blogs hoping to somehow rank high and make a quick sale.

I’ve seen some Empower blogs that have a video followed by like 3 sentences

and I’m like, “what the hell?  Is this what passes for valuable content now?”

I understand that we’re encouraged to post about whatever we like, but we should at least strive to give some kind of value to the reader…or viewer if you added YouTube videos to your posts as well.

Even I’ve had a post stray from what I normally blog about, but it was still a subject that I knew a lot of people were interested in.

*For those that are wondering, it is a popular cable show*

Anyways– the reason I started thinking that Google wasn’t “making love” to the Empower Network domain (not “spin-offs of the domain) as much these days was because of this:

Empower Network Google Ranking

Now if a domain name has as much authority as the Empower Network domain, it should be #1 on the front page of Google right?

So why are individual blogs ranking higher than the EN front page itself?

This is really not a huge negative because it’s showing just how much Empower Network is circulating around the internet.

If you know anything about sports it’s sorta like this:

Whether it’s the Dallas Cowboys or the Miami Heat, love ’em or hate ’em you’re still talking about them…

…and the owners don’t give a shit because even your HATE for them keeps them relevant.

Now on to the next…

2.  You should want to OWN your pieces of content that you put out there on the internet.

I don’t think this will happen anytime soon, if at all but heaven forbid something should happen to Empower Network…

…What would happen to all your content?

Would you be able to get all your hard work back? (in some cases, somebody else’s hard work if it was outsourced to a writer in the Philippines)

Would you be able to start from scratch?  Or better yet, would you WANT to start from scratch?

Some people would say that I’m just thinking negatively, but actually I’m just being realistic.

A lot of businesses come and go and although I know that Empower Network will be around for a long time, it’s always in your best interest to cover your own ass. Laughing

If you have your own blog setup, you could still carry on, even if Empower Network took a nose dive. (again…I’m not saying this will happen, but I know that some people may overreact to what I just said)

As more and more members sign up for Empower Network, there will be more blogs out there with the same template, same layout, etc.

On a side note, there is a custom feature that enables you to add different headers and widgets to your EN blog, but even that only goes so far.

Perfect and super-easy for the newbie yet “cookie-cutterish” for a more experienced blogger.

I know they say that you can blog about any niche you want on your Empower Network blog, but most people will associate you to being in Empower Network first and then you’re own personal niche second.

I think this stuff is worth mentioning because this is what happens when “shiny new objects” aren’t so shiny and new anymore.

People subconsciously start putting their blinders up to things that they see over and over again.

…and Empower Network is no different.

After seeing the same capture pages, blog templates, Facebook spam, the “effect” slowly begins wearing down a little bit.

Currently Empower Network has over 100,000+ members, so I’m not saying they’re slowing down by any means.

I’m just saying that there are some members that have gotten more creative with their blogging and marketing efforts.

They are sorta creating their own personal team systems within a much bigger system within Empower Network.

Some of the teams even have created their own team blog….BLOGGING about what they’re doing inside Empower Network.

If you’re paying attention, even if your on the sidelines and not yet a member of EN, you’ll notice that the whole process of getting people to sign up in Empower Network has evolved a little bit.

and that’s perfectly okay.

and you can do the same when you have your own personal blog.

You can talk about Empower Network or whatever else you want to talk about without someone labeling your blog “just another EN blog”.

Understand that I’m not saying that you shouldn’t get your own Empower Network blog.

I’m saying that when you build up your blogging skills over time, it would be beneficial for you to branch out a little bit and create something that YOU OWN as well.

But if you’re the guy or gal that prefers to have technical stuff already done for you, then you can get started here.

To keeping it simple in 2013,

Mike Harris

Mike Harris Big Head Blogger

 

 

 

 

 

About Mike Harris

Mike Harris is the owner and creator of WorkWithMikeHarris.net. He is a Manufacturing Engineering Tech that builds his online business part-time through the use of systems. *On a side note...he's a huge Call of Duty junkie.*

Comments

  1. Hi Mike,

    I am relatively new to EN and have been online long enough to know something but not long enough to have made any money. I was listening this morning to the 11 am morning call. Prior to EN, I created my own blog and then I got into EN a few months ago and started doing some more serious blogging. Not every day, but I am going to change that. Anyway back to point, after the am call, I decided to use Google to check out “a perfect day in EN” and I saw your blog right there on page 1. I was intrigued and actually can see the value in what you say.

    So I am thinking that maybe I should go back to my own blog and change some things around, add some EN banners, and do my blogging from my own site, or maybe create a new one.

    i just am not that technical but then I know more now than I did before I even began. I still work full time so parttime is what I have to work on the internet.

    Anyways, Nice talking with you.
    Carmen St John

    • Hey Carmen!

      I used to blog on the EN platform a little while back, but I felt like if I was going to be putting my best content out there then I might as well create my own blog. While I think it’s good for those that don’t want to worry about all of the technical stuff with WordPress, I prefer to be fully in control of my site. If you can build your own blog, I’d say go for it!

      P.S. I see you’re using OptimizePress…love that theme.

Speak Your Mind

*